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CMF DESIGN| PENSOLE
CMF DESIGN| PENSOLE
FOOTWEAR DESIGN| HEEL PROTOTYPE
FOOTWEAR DESIGN| HEEL PROTOTYPE
CANVAS DESIGN| BRAND PROJECT
CANVAS DESIGN| BRAND PROJECT
FOOTWEAR DESIGN| LCF
FOOTWEAR DESIGN| LCF
CMF DESIGN| PENSOLE
CMF DESIGN| PENSOLE
FOOTWEAR DESIGN| HEEL PROTOTYPE
FOOTWEAR DESIGN| HEEL PROTOTYPE
CANVAS DESIGN| BRAND PROJECT
CANVAS DESIGN| BRAND PROJECT
FOOTWEAR DESIGN| LCF
FOOTWEAR DESIGN| LCF
ELISHA CUTTER
COLOR, MATERIALS, & FINISH DESIGN
PARTICIPATED IN THE ASICSTIGER X FOOT LOCKER CHANLLENGE INTERNSHIP AT PENSOLE FOOTWEAR DESIGN ACADEMY, WITHIN A INTENSIVE THREE-WEEK COURSE.
PARTICIPATED IN THE ASICSTIGER X FOOT LOCKER CHANLLENGE INTERNSHIP AT PENSOLE FOOTWEAR DESIGN ACADEMY, WITHIN A INTENSIVE THREE-WEEK COURSE.
[JULY 29TH - AUGUST 18TH 2018]
1ST WEEK: STORY
ASICSTIGER:
- VERY CONSERVATIVE BRAND
- FOOTWEAR REPRESENTS AN ORGANIC & MATURE AUDIENCE FOR THEIR LOYALTY CONSUMERS
- BUZZ & SOCIAL MARKETING HELP WITH THEIR PRESENCE
- REDEFINE STREET & YOUTH CULTURE
FOOT LOCKER: MAKAI
- URBAN STREET STYLE
- SOCIAL MEDIA FOR STYLE INSPIRATION
- STREETWEAR COMMUNITY
- LOYALTY CONSUMER
REINVENTING THE BRAND
- RECOGNIZE SNEAKER CULTURE
EAST MEETS WEST
JAPAN MEETS AMERICA
1ST STORY: KANJI
OUR CONSUMER: KAI ENDO
- Meet Kai Endo, a 21 year old first generation Japanese American from San Gabriel Valley, CA. From an early age, he was put in Japanese language school and studied calligraphy because his parents wanted to instill traditional values in his upbringing. His Japanese heritage was important to him, but growing up in the west allowed him to see irezumi tattoos as a celebration of his culture.
Hobbies:
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Footwear Photography
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Biking
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Pickup Basketball
Closet:
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Kobe 6 White/Gold
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Kobe 9 Elite “Masterpiece”
-
Puma Coogi Clyde
-
New Balance 998 “Bodega”
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Nike Air Footscape
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Adidas Midtop Primeknit by Alexander Wang
-
Saucony Grid 9000
2ND STORY: TABOO
3RD STORY: GO FOR BROKE
INSPIRATION/INFLUENCE:
-
PHOTOGRAPHY
-
LOGOGRAPHIC
-
VISUAL IMAGERY
INSPIRATION/INFLUENCE:
-
IREZUMI ART
-
GRAPHIC INFLUENCE
-
SELF- AUTHENTICITY
INSPIRATION/INFLUENCE:
-
AMERICAN TORCH
-
ART IDENTITY
-
MULTI- CONFIDENCE
COLOR/MATERIAL:
-
MIMOSA GREEN
-
CAPE COD GREY
-
LIGHT SUEDE DETAILS
COLOR/MATERIAL:
-
RUSTY ORANGE
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SILVER LINING GREY
-
BRICK DETAILS
COLOR/MATERIAL:
-
TAN NUBUCK
-
CRYSTAL GREY
-
DARK GRANITE DETAILS
LINE ART:
DS TRAINER OG
GEL KAYANO 5
2ND WEEK: COLORBLOCKING & COLOR/MATERIAL INSPIRATION
CHOSEN STORY: TABOO
LIGHT SUEDE/SUEDE NANOBUCK MATERIAL
GRAPHIC OVERLAY
AIR-BREATHABLE MESH MATERIAL
MOOD BOARD PROCESS
DS TRAINER & GEL KAYANO 5 COLORBLOCK PROCESS
GLOBAL PALETTE
MOOD BOARDS
SEASONAL PALETTE
STRATEGIC PALETTE
HIDDEN
MUTED
REVEAL
3RD WEEK: FINAL PRESENTATION
DS TRAINER & GEL KAYANO 5 COLORBLOCK PROCESS
MOOD BOARD PROCESS
FINAL GLOBAL PALETTE
CORE
SEASONAL
STRATEGIC
HIDDEN
REVEAL
LCF: HEEL PROTOTYPE
CMF DESIGN: HAILSTONE
CMF DESIGN: LUCITE
LCF: BRAND, CMF, FOOTWEAR DESIGN
CMF COLLECTION |
HAILSTONE
ASICSTIGER X FOOT LOCKER
HURRICANE FLORENCE
WeRGenZ x AdobeMAX 2018
AdobeMAX 2018
CMF DESIGN: NB X PENSOLE
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